About Bojoko

By Ville Saari. Updated:

Bojoko helps you choose online gambling sites. Here, you will find licensed online casinos for safe betting. Each month, tens of thousands of players just like you use our sites to find a perfect place to play.

We build tools to highlight the differences between casinos and make your choice easier. You can compare bonuses, game selection and banking methods at a glance.

In addition, we've hired experienced players to test the sites with real money, verify the withdrawals and share their honest experience in the casino reviews.

Affiliate disclosure:

Bojoko is an affiliation website. We don't offer casino games ourselves. Instead, we help you find a place to play. When you go to a casino via our site and play there, we receive compensation.

Affiliation is a common online marketing method. Some of the biggest travel websites, like Hotels.com and Booking.com, are affiliates. Many leading online retailers have affiliate programs to bring them customers. The same model is also used in the online gambling industry.

Being an affiliate doesn't mean you can't trust a website. Our team has decades of experience in online gambling, and we are open about how we make money. Below, we tell you more about how we build a trustworthy gambling affiliate website.

Meet the Team

There are real people working at Bojoko. We take pride in what we do and publish everything with our own names and faces. There are no fake profiles or AI images here.

There are over 10 people working for Bojoko, and our team is growing slowly but steadily.

Meet the Bojoko team >>

Avery Sharp

Avery Sharp

Ville Saari

Ville Saari

Milla Gustafsson

Milla Gustafsson

Kati Sundén-Cullberg

Kati Sundén-Cullberg

Kati Saari

Kati Saari

Tuomas Janhunen

Tuomas Janhunen

Lauri Hannelin

Lauri Hannelin

Tommi Hautaviita

Tommi Hautaviita

Tommi Hautaviita

This Could Be You!

Check out our CAREERS page for open positions at Bojoko

About the Company

Bojoko is owned by North Star Network S.A.S.

In the Media section, you can find publications where Bojoko and some of our team members have been mentioned.

If you want to contact us, here are the details:

Below, you'll find the milestones of our company thus far:

2026

Mar '26 🎉 South African market entry

2025

Feb '25 ⭐ North Star Network S.A.S. acquires Bojoko

2024

Jun '24 🏆 Best iGaming Technology and Media Provider of the Year, MiGEA Awards

2023

Dec '23 📦 The office moves to Naxxar
Dec '23 🏆 Affiliate IDOL of the Year, the IDOL Awards by NEXT.io

2022

Jun '22 🏆 Malta's Best Affiliate Company of the Year, MiGEA Awards
May '22 🏆 Innovation in Marketing award, CasinoBeats Game Developers Awards

2021

Mar '21 🏆 Best iGaming Technology and Media Provider of the Year, MiGEA Awards
Jan '21 🏆 Affiliate of the Year, EGR Nordics Awards

2020

Nov '20 🏆 Casino Affiliate of the Year, EGR Operator Awards
Apr '20 📝 First casino expert reviews published

2019

Jul '19 🎉 Canadian casino market entry
Feb '19 ⭐ 3 nominations in IGB Affiliate Awards

2018

Aug '18 ⭐ Over 250 operators listed on Bojoko
Mar '18 ⭐ XL Media buys our FI-facing affiliate sites
Feb '18 ✈️ Company trip to the Dominican Republic

2017

Dec '17 🏢 New office in Gzira
Oct '17 🎉 Bojoko is launched
Apr '17 📙 Final plans for Bojoko

2016

Dec '16 ⭐ Good Game team at 10 people
Dec '16 ⚽ Launch of an FI eSports affiliate site eUrheilu
Mar '16 ⭐ Launch of an FI casino affiliate site, Nettikasinot
Jan '16 🎉 Good Game hires its first actual employee

2015

Apr '15 ⭐ Building FI sports affiliate site Veikkausbonukset

2014

Jan '14 ⭐ Good Game focuses on casino content only

2013

Jan '13 ⭐ Building our site with a stronger focus on SEO

2012

Jun '12 ⭐ Adding casino and betting content to our first website

2011

Dec '11 🎉 First Good Game affiliate website launched
Sep '11 🎉 Good Game is established

Why Trust Us?

One Site Approach

Bojoko is the only website we operate. Unlike so many others, we're not building a network of similar sites, each targeting slightly different keywords.

Instead, we put everything we had into making one great site and localised it. We make choosing gambling sites easier. In addition to coming up with new ways to do this, we also polish our existing features.

This has clearly worked. In the Awards section, you'll find all the nominations and industry awards we've scooped up after our 2017 launch.

Transparency

Bojoko is focused on transparency. We've hired experienced players and gambling professionals to review the sites listed on Bojoko and verify the withdrawals with real money.

These honest reviews are stripped of all marketing hype. Instead, we ask the experts to test each casino with real money and report what they see. So, in addition to great sites that get 5/5 across the board, there are also some 1-star casinos. That's entirely based on the experts' experience and the Rating guidelines. There is no "who pays the most gets the best reviews" bias.

Only Licensed Casinos

We only list licensed casinos on Bojoko. We screen the new sites carefully before they are listed and monitor their behaviour during the partnership.

We follow the regulations of the jurisdictions in which we operate. In South Africa, this means closely following South African betting laws and restrictions set by each province's gambling regulations.

Bojoko Is an Advocate of Safe Gambling

We believe in safe gambling. We believe that safety is an important part of the user experience. In the long run, it's more important than promotions, easy money transfers or game selection.

For us, safety and reliability are not marketing gimmicks. We want gambling to be a socially acceptable form of entertainment. That's why we see enormous value in the operators and platform providers introducing innovative, proactive, safe gambling solutions that help players stay in control.

To highlight this value directly to players, we've also added a safe gambling section to the casino reviews. Here, you can see what steps each site has taken to make your experience as safe as possible.

We have also partnered with organisations, such as Safer Gambling Week and Gamban in the UK. They help us educate players on safe gambling and offer concrete tools.

In addition, we continue to promote safe gambling themes in industry publications and invite other affiliates to highlight safe and responsible gambling in their marketing.

What Does Bojoko Mean?

Bojoko means "good game". It's a combination of three Spanish dialects:

Bojoko takes its name from its founder company, Good Game. When the founder company was established in 2011, both original founders played poker for a living. In poker, it is common to cheer and encourage other players by saying "good game" (or "gg") after a well-played session. It was a perfect name for a gambling company.

We try to bring that good gaming spirit into everything we do and build a great website for the players, by the players.

Bojoko's Mission

Bojoko's mission is to help you choose online gambling sites.

We focus on making online gambling more fluid and removing all unnecessary friction and uncertainty. In practice, this means:

We keep improving the features and will bring more of them to the site in the future, so stay tuned.

Bojoko in Media

Bojoko has been featured and mentioned in many iGaming publications, as well as outside our industry. Below, you can see some of them:

Our Casino Experts / Site Contributors

Bojoko's content team has decades of experience in online gambling, both as players and content creators. Here, you can see the main contributors behind the Canadian content. Check out our Bojoko Team page to see the rest of the contributors. 

Kati Sundén-Cullberg

Article by:

Kati Sundén-Cullberg

Kati has several years of experience in content marketing and writing. She has worked as an entrepreneur and freelancer, creating engaging content for various companies in both English and Finnish. She has a Master's degree in Communication and Public Relations. Her expertise spans a wide range of industries, including fashion, real estate, interior design, and the casino world. Kati's writing style is clear and simple, ensuring her content is accessible and easy to understand, even for beginners. Splitting her time between Finland and Spain, Kati loves to surround herself with animals. I...
Milla Gustafsson

Article by:

Milla Gustafsson

Milla is an experienced iGaming content specialist writing fluently in both Finnish and English. As an independent freelancer since 2015, she has worked with several iGaming content-focused companies worldwide, producing in-depth articles, expert reviews, and guides. Early in her career, Milla recognised the rapid growth and innovation within the online casino sector and committed herself to mastering every facet of it. Over the past decade, she has rigorously evaluated hundreds of platforms, analysed emerging gaming trends, and tested new features to ensure her insights remain at the fore...
Ville Saari

Article by:

Ville Saari

Ville Saari is the Lead Content Manager of Bojoko and a visible force behind the site. His work, which ranges from casino reviews to articles and guides, can be found throughout Bojoko, and he has been known to tinker in the back when any content needs work. Ville is an iGaming expert with a long history in the casino gambling industry. He started in affiliate marketing in 2009 in the Nordic market and has since expanded his expertise to markets across the globe. One of his greatest strengths is that he is a jack-of-all-trades. No matter what the article requires or what the review calls f...

Awards and Nominations 

Only a year after the launch, Bojoko was shortlisted in three categories at the prestigious iGB Affiliate Awards. After that, we've become one of the household names on both the nominee and winner lists of many gambling industry awards.

When it comes to categories, Bojoko has made its mark, especially in compliance and innovation. In addition, we've often been nominated and awarded as the best affiliate.

Below, you can take a closer look at our trophy room:

Best igaming technology & media provider of the year

2024

Winner

Best igaming technology & media provider of the year
Affiliate company of the year 2023

2023

Winner

Affiliate company of the year
Malta's Best Affiliate Company of the Year

2022

Winner

Malta's Best Affiliate Company of the Year
Best igaming technology and media provider of the year

2021

Winner

Best igaming technology and media provider of the year
Global Gaming Awards London 2021 - Shortlisted, Social responsibility of the year

2021

Shortlisted

Social responsibility of the year
EGR Nordics Affiliate Of the Year 2021

2021

Winner

Affiliate of the Year
EGR Nordics Virtual 2021

2021

Shortlisted

Affiliate of the Year
EGR Nordics Virtual 2021

2021

Shortlisted

Rising Star
EGR Win Bojoko 2020

2020

Winner

Casino affiliate
Bojoko shortlisted VIXIO 2020

2020

Shortlisted

Commitment to compliance
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Affiliate of the Year
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Best casino affiliate
Bojoko shortlisted EGR London 2020

2020

Shortlisted

Rising Star
Bojoko shortlisted IGB London 2020

2020

Shortlisted

Best affiliate website: Casino
Bojoko shortlisted IGB London 2020

2020

Shortlisted

Best innovation
Bojoko shortlisted EGR London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best casino affiliate
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best affiliate newcomer
Bojoko shortlisted IGB London 2019

2019

Shortlisted

Best innovation

List Your Casino, Bingo Page or Betting Site on Bojoko

To get listed on Bojoko, contact us, and we'll take it from there.

Getting your site listed is quick and easy and always completely free.

Here's why you should add your casino on Bojoko:

Getting your casino, bingo site or betting site listed on Bojoko is super easy. We'll create the listing and have one of our casino experts test your site. This way, the players know exactly what to expect.

With your site listed and reviewed on Bojoko, new players can find it more easily and discover what you have to offer.

Highly valuable SEO traffic plays a major role in Bojoko's traffic sources. In addition to organic search engine traffic, we drive visitors to our site from a diverse array of sources. True to our spirit of good gaming, we actively follow gambling regulation best practices on what constitutes legitimate traffic flows.

Here at Bojoko, all our users are fans of online casinos. Unlike other marketing strategies, you won't be cold-calling random people, nor will you be catering just to fans of your brand. We attract players with a high potential for conversion and retention.

The gaming industry evolves constantly, and your brand is no exception. If your logos, promotions, T&Cs, banking methods, game suppliers or any other vital information change, ping us. We'll take care of the rest and make sure your listing is always up to date.

Trademarks, Copyrights and Content License

Bojoko® is a registered trademark of North Star Network S.A.S. In addition to the word "bojoko", the "b" sphere symbol is also trademarked by North Star Network S.A.S.

North Star Network S.A.S. and Bojoko own all the copyrights to all content, including texts, data, code (unless otherwise specified), images and icons on the website.

Ville Saari

Article by:

Ville Saari

Ville is an iGaming industry veteran who has written thousands of gambling-related reviews and articles since 2009. He is an IT engineer with a passion for game and strategy optimisation and for teaching the world to play better.